Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

By |January 24th, 2017|Interview, podcast|

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within [...]

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EP 209: The State of the Connected Customer – w/Mathew Sweezey

By |January 17th, 2017|Interview, podcast|

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This episode we are talking about the study called "The State [...]

EP 208: Brand Voice and Strategy w/Dana DiTomaso

By |January 10th, 2017|Interview, podcast|

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to [...]