Show 8: Google Penguin Update Repair | In-House SEO or Agency?

Show Segments – Introduction and Summary of Terms

News of the Week

• Bing Introduces 3 Column Search Results
• Facebook Now Testing Offer Coupons for Ecommerce
• Tips for Getting More Retweets

Google Penguin Update Repair:

• Sitemap XML Updates
• Social Sharing
• Exact Anchor Text
• Fresh Content
• Mobile!

Content Marketing

• Guest Blogging
• Engagement

Lead Generation

• Giving something away
• Work on your message match to improve Quality Score on PPC

In-House SEO, Hire and SEO Agency or Both?

• Speeds
• Costs
• Product Knowledge
• Organizational Blindness

Cool Tool

• Tweet Reach:http://Tweetreach.com

Show 7: Google Penguin Update

Show Segments – Introduction and Summary of Terms

News of the Week

• CISPA – Cyber Intelligence Sharing and Protection Act
• 13 Website Social Optimization Oversights
• Foursquare eyes June for New Ad Platform
• Google Web Spam Update

Google Penguin Update

• Sites that break Google Guidelines
• Link Schemes (reciprocal links, three way link networks)
• Unrelated links (random anchor text links)
• Keyword Stuffing (still?  really??)
• Article Spinning
• Duplicate Content

Conversions

• Conversion Oriented Facebook Page
• Landing Page Conversion
• Score your Landing Page

Ride Along with Us – Trying out that Internet Marketing Hemi

• Showcasing a new client, getting the full Internet Marketing focus that we have been talking aobut
• Results online, and demonstrated over the next 4-5 shows

Cool Tool

• Google Trends: http://trends.google.com

Show 6: Clicks, Conversion and Connections

Show Segments – Introduction and Summary of Terms

Weeks 11 and 12:
PPC: You will get an instant spike in traffic by running a PPC campaign. Try targeting cheaper long tail keywords to make your budget last longer. Improve Click Through’s and Conversions. Building Social Media Connections.

Pay Per Click
Conversion Rate Optimization
Connections
Adding Prospects

Show 5 : PPC and Analytics Dashboard Report

Show Segments – Introduction and Summary of Terms

Weeks 9 and 10: Social Media: There are “best” times to tweet. 9 a.m. PST is a great one. Align the time with your customers for maximum retweet potential. If necessary schedule them with a tool like Hootsuite.
PPC: You will get an instant spike in traffic by running a PPC campaign. Try targeting cheaper long tail keywords to make your budget last longer.

Google Analytics
Pay Per Click
Conversion Rate Optimization

Show 4: No Bullshit Social Media

Show Segments – Introduction and Summary of Terms

Jason Falls and Erik Deckers, authors of No Bullshit Social Media – The All-Business, No-Hype Guide to Social Media Marketing.
To learn more about the book, you can visit their website.

Week 7-8 Key Steps in Internet Marketing Success:
Content Marketing
Analytics
Lead Generation
Content Marketing

Show 3: Social Growth

Show Segments – Introduction and Summary of Terms
Week 5-6 Key Steps in Internet Marketing Success
Social Media (Build a Following)
Organic (SEO) Architect your site for SEO
Cool Tool

Show 2: Diggin In
Show Segments – Introduction and Summary of Terms
Week 3-4 Key Steps in Internet Marketing Success
Site Analysis of Submitted Web Site
News on Internet Marketing
Cool Tool

Our Premiere Show:
Show Segments – Introduction and Summary of Terms
Week 1 Key Steps in Internet Marketing Success
Site Analysis of Submitted Web Site
News on Internet Marketing