EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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LATEST NEWS

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2603, 2024
  • Episode 671: News from March 25, 2024

671 | News from the EDGE | Week of 3.25.2024

This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!

1203, 2024
  • Episode 669: News from March 11, 2024

669 | News from the EDGE | Week of 3.11.2024

Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!

603, 2024

667 | News from the EDGE | Week of 3.4.2024

Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!

2702, 2024
  • Episode 665: News from February 26, 2024

665 | News from the EDGE | Week of 2.26.2024

Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!

2002, 2024
  • Episode 663: News from February 19, 2024

663 | News from the EDGE | Week of 2.19.2024

Stay ahead with EDGE: AI insights, digital marketing updates, Reddit's $60m AI deal, OpenAI's Sora, and Meta Ads expenses. Join the newsletter for more!

1402, 2024
  • Episode 661: News from February 12, 2024

661 | News from the EDGE | Week of 2.12.2024

Google tackles fake reviews, purging 170M+ violations in 2023, up 45%. Watch out for AI obituaries and bid farewell to the disavow tool—it's time.

602, 2024
  • Episode 659: News from February 5, 2024

659 | News from the EDGE | Week of 2.5.2024

Google rebrands its chatbot & faces UK cookie heat! Plus, local AI on Maps & SEO news you need. Dive in with EDGE!

3101, 2024
  • Episode 657: News from January 29, 2024

657 | News from the EDGE | Week of 1.29.2024

Explore the future of SGE and Google's SEO plans. Stay updated on the latest algorithm hints and news with News from the EDGE podcast

2301, 2024
  • Episode 655: News from January 22, 2024

655 | News from the EDGE | Week of 1.22.2024

Top SEOs express concern over Google's deteriorating SERP quality. Google responds with massive Search Quality Rater job cuts. In AI news, Zuckerberg aims for AGI, raising questions about AI control.