EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
378 | News from the EDGE : Week of December 14, 2020
Each week on the EDGE of the Web we invite an industry insider to talk about some of the latest digital marketing news headlines. This week host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Mordy Oberstein, Wix’s SEO Liaison. Here’s this week’s news roundup from [...]
376 & 377 | What Does Semantic Search Mean? with Dixon Jones
In episode 376, Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the [...]
374 & 375 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko
In Part 1 of episode 374, Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories, and much more. This is an important show to listen to if you are hiring SEO talent. Listen [...]
EP 372 & 373: How to Grow Your Podcast with Benjamin Shapiro
Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does [...]
Digital Marketing News Roundup with Will Critchlow
When you want to catch up on the latest digital marketing headlines, the bonus news roundup segment that accompanies each episode of the EDGE is a great way to do it because we bring in fantastic industry experts to provide commentary and analysis. In this one, host Erin Sparks [...]
EP 371: 15 Years of SEO with Will Critchlow
This week's featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the [...]
EP 370: Enterprise In-House SEO Advantages with Paul Shapiro
This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when [...]
EP 369: Google Ads Hiding Data with Kirk Williams and Sam Tomlinson
This week we called upon two of our friends, Kirk Williams and Sam Tomlinson, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital [...]
EP 368: Sales Automation and the Human Element with Jeroen Corthout
Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email [...]