EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2401, 2020
  • Show 339: Are you a showrunner? Featuring Jay Acunzo

EP 339: Are You A Showrunner? with Jay Acunzo

The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get [...]

1301, 2020
  • Show 338: PPC: "More than meets the ROI", featuring Tim Jensen

EP 338: PPC | “More Than Meets The ROI” with Tim Jensen

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jensen, Campaign Manager at Clix Marketing is here to share his wisdom! [...]

701, 2020
  • Show 337: Contributor Series: George Nguyen, featuring George Nguyen

EP 337: Contributor Series with George Nguyen

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community [...]

1012, 2019
  • Show 336: Funnel Fixes- Optimizing Your Landing Pages, featuring Talia Wolf

EP 336: Funnel Fixes | Optimizing Your Landing Pages – Interview with Talia Wolf

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO [...]

412, 2019
  • Show 335: Amazon/Walmart Ecommerce Tactics, featuring Elizabeth Marsten

EP 335: Amazon/Walmart eCommerce Tactics – Interview with Elizabeth Marsten

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce [...]

2611, 2019
  • Show 334: Marketers: Are you breaking the law?, featuring Niklas Stephenson

EP 334: Marketers, Are You Breaking The Law? – Interview with Niklas Stephenson

Everyone is concerned about privacy and data that is used now more than ever before. Tighter laws are being put in place around the world. If your company’s digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states [...]

2111, 2019
  • Show 333: The Wall Street Journal takes on Google, featuring Bruce Clay

EP 333: The Wall Street Journal takes on Google – Interview with Bruce Clay

There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity [...]

1111, 2019
  • Show 332: SEO audits that maximize growth, featuring Aleyda Solis

EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 [...]

411, 2019
  • Show 331: Better SEO Reports, featuring Bill Sebald

EP 331: Better SEO Reports – Interview with Bill Sebald

When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it’s got to be the right [...]