EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
EP 312: Do Better Work with Max Yoder
It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, and Byte, the follow-up to Vine, begins sending out beta [...]
EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins
We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google [...]
EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth
Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder [...]
EP 309: How to Use Machine Learning for SEO w/Britney Muller
What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at [...]
EP 308: How to Use Data Analysis for SEO w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of [...]
EP 307: How to Create Effective Case Studies w/Joel Klettke
Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is [...]
EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes
Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the [...]
EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were [...]
EP 304: The Marketing Rebellion is Here w/Mark Schaefer
The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but [...]