EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
EP 300: Conversational Marketing & Episode 300 w/Dave Gerhardt
Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring you more shows in the coming years. But this episode, [...]
EP 299: Why You Should Be Using Bing Ads w/John Lee
Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the [...]
EP 298: How to Use Reddit To Drive Marketing Strategy & Traffic w/Ross Simmonds
Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuable channel? We will find out more about Reddit Marketing this week with Ross Simmonds. He is a [...]
EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw
WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your website even powerful. But a lot of companies and developers [...]
EP 296: “Clarity Wins – Get Heard. Get Referred.” w/Steve Woodruff
Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction [...]
EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale
We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of Google about what to expect next year. SEOs need to [...]
EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne
Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick [...]
EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen
The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin Marketing and he is on the show today to talk [...]
EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum
Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached [...]