EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting. A recent study found that 86% of respondents aged 18-30 felt positive [...]

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like [...]

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, [...]

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about [...]

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted [...]

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating [...]

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this episode, we'll talk to Paul about how he built a successful e-commerce [...]

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and [...]

Eight years ago, he was broke, in the middle of a divorce, had hundreds of thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and [...]