EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
Google Reveals Search Quality Guidelines – Show 156
The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google's evaluators use to "assess the quality of Google's search results." Why did Google release their [...]
Reverse SEO and Reputation Management – Show 155
The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. [...]
Display Ads Success – Show 154
The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display [...]
Google Conspiracy Theories – Show 153
The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had [...]
Never Hire an In-House SEO – Show 152
SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month [...]
After Optimizing Your Website, What’s Next? – Show 151
The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the [...]
Gini Dietrich on Social Media Policies – Show 150
SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could [...]
Why Low Internet Marketing Budgets Fail – Show 149
The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your [...]
Is ROI Really What You Are Looking For? – Show 148
The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric...but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a [...]