EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
Help Jesse Succeed & Social Fundraising – Show 137
SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that [...]
A Sit Down With Google – Show 136
SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like... What in the [...]
Content for Top, Middle, and Bottom Funnel – Show 135
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a [...]
Stop Marketing Your Brand – Show 134
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully - STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that [...]
How To Use SEO To Build Your Brand – Show 133
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional [...]
Branding vs. Marketing – Show 132
The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?" You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, [...]
Post Mobilegeddon – Google Mobile-Friendly Update – Show 131
SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun...all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing - now we are regaining [...]
Mobilegeddon – Google Mobile-Friendly Update – Show 130
The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will [...]
The Growth of Mobile – Show 129
The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most [...]