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Link Building Checklist


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  • Submit your site to DMOZ and the other standard directories.
    • Create RSS feeds and submit it to feed lists
  • Mailing List
    • Give them link text that they can use in their own home pages and blogs.
  • Make sure that every page on your site has a “link to this page” box.
  • Offer a free web tool or script that performs a service and links back to your site.
  • Find out who links to your competitor.
  • Stay away from link swapping and link buying.
    • These practices will hurt your site’s PageRank and SERP standing.
  • Do you have the time to devote to link building strategies?
    • If not, seriously consider outsourcing this work to a reputable SEO business that has a good track record of getting links.
  • Keep a written record of the back links you pick up and what page they link to.
  • While back links are SEO gold, internal link building is important too.
  • Make sure there are links to your site on all the social profiles you have for your business or website.
  • Offer to write a guest post on a blog you admire that’s relevant to your website.
  • Don’t get links from sites that themselves link out to SEO related sites
  • Don’t get links from sites that discuss Google PageRank in their ad sections.
For more information about the checklist outlined here, go to SEO Moves