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Social Media Checklist

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  • Organization
    • Assess the human resources and internal political situation
  • Listening
    • Establish an ongoing listening program
  • Goals
    • Define objectives according to business goals
  • Audience
    • Understand the people you’re trying to reach
  • Strategy
    • Document the plan for reaching goals and for being a more social organization
  • Tactics/Tools
    • Commit to social media channels and tools
  • Measurement
    • Define measurement tools, metrics & reporting


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