Frederick Vallaeys is the Cofounder and CEO of Optmyzr – a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. Plus, we find out that he once did one of those shark feedings, like you see during shark week…

We had a great time talking with Frederick and we encourage you to check out their PPC toolset!

Also, this last week we met a great group of college students from Ball State’s CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show!

Be sure to follow their group on Facebook to keep up with the program!

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