EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette
Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team.
With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf.
Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!
One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!
Dr. Pete Meyers, the Marketing Scientist of Moz, just published a blog on showing that the number of Google page-1 results that are HTTPS have crossed the 50% mark – meaning that of all the domains on page-1 of a Google SERP, 50% of them are secure websites.
The Guardian pulls out of Facebook’s Instant Articles and Apple News
Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and will no longer publish content on Apple News.
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.
