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#EDGETALK : What is Human Keyword Research?
If you’ve been in digital marketing for any period of time, I’m guessing that you’ve done keyword research. There’s a lot of schools of thought on how to do that, but ultimately it gets down to strings or phrases and volume of search.
But there’s a new concept emerging out of the digital marketing conferences and blogs, that is really starting to turn search engine optimization on its ear and have a much tighter connection to content marketing and the buyers journey. That new concept is called human keyword research. Not just relying on search terms, but understanding the consumers behavioral marketers, and it actually has a long history in traditional marketing and advertising.
We’re talking to someone that sheds some light on this topic, we’ve got Tony Verre of DreamFire Digital! Today on the EDGE!
