EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2404, 2024
  • Episode 677: Fending off Local Attacks with Joy Hawkins

677 | Fending off Local Attacks w/ Joy Hawkins

Join Joy Hawkins on the EDGE of the Web for insights on local SEO tactics, LSAs, videos, AI, and crisis management. Don't miss out!

1604, 2024
  • Episode 676: Getting Tactical with Local SEO with Joy Hawkins

676 | Getting Tactical with Local SEO w/ Joy Hawkins

SEO expert Joy Hawkins joins EDGE to reveal local SEO secrets for dominating niche markets & outranking competition.

1204, 2024
  • Episode 675: News from the week of April 8, 2024

675 | News from the EDGE | Week of 4.8.2024

Google eyes CRM market with $34B HubSpot bid. Fake AI law firms & AI content labeling debated. Tech giants fear China's AI influence in 2024 election. Stay ahead on SEO trends!

1204, 2024
  • Episode 674: Drawing The Line With AI Content with Simon Cox

674 | Drawing The Line With AI Content w/ Simon Cox

Webmaster Simon Cox returns to discuss using artistic principles for SEO. We explore AI-generated imagery's impact on search and how to leverage the human touch for SEO success on The EDGE of the Web.

204, 2024
  • Episode 673: News from April 1, 2024

673 | News from the EDGE | Week of 4.1.2024

New lawsuit claims Facebook & Instagram inflate ad metrics. Google mum on SGE launch. OpenAI drops exciting new feature. Dive into SEO trends!

104, 2024
  • Episode 672: Reflecting on SEO and Web Development History with Simon Cox

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Web dev legend Simon Cox joins EDGE! A pioneer with 30 years of experience shares how he's adapted to ever-changing tech. Gain insights from a web design founding father & technical SEO master!

2603, 2024
  • Episode 671: News from March 25, 2024

671 | News from the EDGE | Week of 3.25.2024

This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!

1503, 2024
  • Episode 670: The GA4 Concert and Afterparty with Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.

1203, 2024
  • Episode 669: News from March 11, 2024

669 | News from the EDGE | Week of 3.11.2024

Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!

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