EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


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2005, 2023

594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel

Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.

1705, 2023

593 | News from the EDGE | Week of 5.15.2023

Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.

1205, 2023

592 | Indexability with Google w/ Areej AbuAli

Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.

905, 2023

591 | News from the EDGE | Week of 5.8.2023

There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!

205, 2023

590 | News from the EDGE | Week of 5.1.2023

GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!

2704, 2023

589 | Women in Tech SEO Edition w/ Areej AbuAli

Learn the journey of entrepreneur Areej AbuAli and how she founded Crawlina and the thriving community of Women in Tech SEO on the EDGE.

2504, 2023

588 | News from the EDGE | Week of 4.24.2023

Tune in to the EDGE to stay up to date with the latest in SEO & internet marketing news. Some topics of discussion include Facebook’s oops, AI regulation, and more!

2004, 2023

587 | What is Marketplace SEO?

Discover the differences between marketplace SEO and e-commerce SEO with guest Brodie Clark on this EDGE of the Web episode. Tune in for expert insights.

1804, 2023

586 | News from the EDGE | Week of 4.17.2023

Stay up-to-date with the latest digital marketing news! Tune in to the EDGE podcast as they discuss Google's Project Magi, GA4's conversion tracking update, and more.