The Helpful Content update helps Google identify content that is truly helpful and useful for searchers. It does this by utilizing a new signal that looks at the added value and relevance of searchable content. This signal takes into account factors such as how often the content is shared, read or commented on, as well as its length and structure.
Google has stated that it will use the data collected in order to prioritize search results with high quality and relevant content. By focusing on helpful content, Google hopes to give users a better overall experience when they search online.
It’s important to note that this update doesn’t affect every website equally; however, it can give an advantage to those sites that have taken extra steps to create
