EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Google Secrets LEAKED with Michael King

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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1203, 2024
  • Episode 669: News from March 11, 2024

669 | News from the EDGE | Week of 3.11.2024

Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!

803, 2024
  • Episode 668: Rocking Out GA4 with Brie Anderson

668 | Rocking Out GA4 w/ Brie Anderson

This episode of The EDGE dives into GA4 like a live concert. Learn migration steps, key features & unleash the platform's potential for your clients. Rock your data & ditch UA!

603, 2024

667 | News from the EDGE | Week of 3.4.2024

Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!

2902, 2024
  • Episode 666: Design Thinking for SEOs w/ Ola King

666 | Design Thinking for SEOs w/ Ola King

Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.

2702, 2024
  • Episode 665: News from February 26, 2024

665 | News from the EDGE | Week of 2.26.2024

Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!

2202, 2024
  • Episode 664: Search Experience Optimization w/ Ola King

664 | Search Experience Optimization w/ Ola King

Unlock the secrets of SEO & UX with Ola King, a music producer turned SEO expert. Discover key metrics for superior UX and sustainable SEO success on the EDGE!

2002, 2024
  • Episode 663: News from February 19, 2024

663 | News from the EDGE | Week of 2.19.2024

Stay ahead with EDGE: AI insights, digital marketing updates, Reddit's $60m AI deal, OpenAI's Sora, and Meta Ads expenses. Join the newsletter for more!

1502, 2024
  • Episode 662: Local SEO and Google SGE w/ Greg Gifford

662 | Local SEO and Google SGE w/ Greg Gifford

Unveil local SEO myths with Greg Gifford & Erin Sparks. Learn pitfalls in Google Business Profile setup & get SGE insights. Master local SEO on EDGE of the Web!

1402, 2024
  • Episode 661: News from February 12, 2024

661 | News from the EDGE | Week of 2.12.2024

Google tackles fake reviews, purging 170M+ violations in 2023, up 45%. Watch out for AI obituaries and bid farewell to the disavow tool—it's time.

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