EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten
Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!
648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.
647 | News from the EDGE | Week of 12.11.2023
Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.
646 | Your GA4 Health Check w/ Dana DiTomaso
Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.
645 | News from the EDGE | Week of 12.05.2023
Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!
644 | The Role of the Agency and GA4 w/ Dana DiTomaso
Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.
643 | News from the EDGE | Week of 11.20.2023
Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.
642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!
The EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO US conference in beautiful San Diego! How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?
641 | News from the EDGE | Week of 11.13.2023
Stay ahead in digital marketing with the latest on Google's updates, Meta-Amazon collaboration, and AI advancements. Discover key SEO strategies, tech innovations, and legal insights from the EDGE of the Web.