• Choose the core term
    • It all starts with keyword research.
  • Evaluate page/core term legitimacy
    • Take a closer look at the core term/page relationship to ensure that they are a solid match.
  • Core term/key phrase research
    • This process requires a great deal of research, editing, analyzing, etc
  • Develop / rework page content
  • Text usability review
    • Once the text is hammered out, we then send it to a third party for a “usability review”.
  • Page usability review
    • At this stage we go ahead and add the content to a development version of the page being optimized and review the page as a whole for usability.
  • SEO review
  • Final approval
Find more details about the outlined summary above at Search Engine Guide