Optimizing for Humans, Not Keywords
Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv
- [00:07:42] The Google Mentality Doesn’t Apply to YouTube
- [00:13:18] EDGE of the Web Title Sponsor: Page One Power
- [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords – Target People
- [00:19:53] Paradigm Shift #2: Don’t Think Search, Think Browse
- [00:22:58] EDGE of the Web Sponsor: Site Strategics
- [00:25:11] Archetypes in Thumbnail Design
- [00:26:59] Paradigm Shift #3: Less Info, More Entertainment
- [00:29:09] Emotion is a Higher Value Than the Topic
- [00:32:15] Steps to Reach Your Audience
Thanks to our sponsors!
- Site Strategics https://www.sitestrategics.com
- Page One Power https://edgeofthewebradio.com/pageonepower
