521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Optimizing for Humans, Not Keywords

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization.  It’s not going to work, and we learn why it doesn’t on today’s show.  Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm.  Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv 

• [00:07:42] The Google Mentality Doesn’t Apply to YouTube
• [00:13:18]
  EDGE of the Web Sponsor: Page One Power
• [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords – Target People
• [00:19:53] Paradigm Shift #2: Don’t Think Search, Think Browse
• [00:22:58]
  EDGE of the Web Sponsor: Site Strategics
• [00:25:11] Archetypes in Thumbnail Design
• [00:26:59] Paradigm Shift #3: Less Info, More Entertainment
• [00:29:09] Emotion is a Higher Value Than the Topic
• [00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

• EDGE of the Web Sponsor: Site Strategics
• EDGE of the Web Sponsor: Page One Power