Google is a Kid Thirsty for More Knowledge
Chris Long and Erin Sparks sit down to discuss expertise and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T, and several other SEO categories.
As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google’s algorithm and web technology.
Learn everything you need to know about expertise online on this episode of the EDGE!
- [00:02:55] Reintroducing Chris Long
- [00:03:08] Entity Mindset
- [00:08:00] Google is a Kid Thirsty for More Knowledge
- [00:09:59] E-E-A-T
- [00:12:13] Authors Should be Subject Matter Experts
- [00:15:26] What is an Information Gain Score?
- [00:19:03] Freshness
- [00:24:17] Keyword Segmentation
- [00:29:22] Experience
- [00:35:41] Your Digital Resume for Google