The World of Cross-Device Attribution

It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. 

In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4.  We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides.  We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years.  We thoroughly enjoyed our talk with Krista and highly recommended her training courses.  We even have a discount code!

We’re excited to offer a discount on Krista Seiden’s GA4 courses!  

Go to  EDGE listeners can get a $200 discount off of any non-intro course with the code “EDGE”!