July 26, 2016

Darren Shaw – How Effective is Yext? – Show 186

How Effective is Yext? Is it worth the cost? We ask these questions and more to Darren Shaw, Founder and President of Whitespark.

The Industry’s Favorite SEO Podcast

#EDGETALK : Darren Shaw – President & Founder of Whitespark

Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his thoughts about Yext, a popular local SEO tool. Yext is quite the controversial tool and might not be the best tool to use for most businesses and Darren shares with us why that could be.

Also in the podcast we talk with Darren about his thoughts on many things Local SEO which includes, the perfect local SEO landing page, how to get more reviews for your Google and Yelp pages, and what impact Angie’s List will have on the local SEO game.

We’re talking with another top leader in the SEO industry – TODAY ON THE EDGE!

Show Reference Links

Whitespark Website

Whitespark’s Citation Audit & Cleanup

Whitespark’s Citation Building

A Solicited or Paid Review is a Risky Review

Show News

Google’s Ban on Payday & High-Interest Loan Ads Going Into Effect Now

Last May, Google said they were no longer going to allow ads that promote certain payday loans. Well, that ban has started rolling out. Will Google target other industries?

By: Ginny Marvin

Twitter Now Lets Anyone Request a Verified Account

It used to be a mystery, but the wall has been lifted. Anyone can now get a verification check mark for their account.

By: Nick Statt

Why Pokémon Go is a Game Changer for Augmented Reality and Marketers

Pokemon Go has been quite the craze for the U.S. the last few weeks. But what does it mean for marketing? Is Augmented Reality something businesses need to pay more attention to?

By: Thomas Hobbs