Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 315: E-A-T with Lily Ray

    EP 315: E-A-T with Lily Ray

    This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s [...]

  • EP 314: Automation and Machine Learning with Ginny Marvin

    EP 314: Automation and Machine Learning with Ginny Marvin

    A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

  • EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

    EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

    Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the [...]

  • EP 312: Do Better Work with Max Yoder

    EP 312: Do Better Work with Max Yoder

    It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, and Byte, the follow-up to Vine, begins sending out beta [...]

LATEST PODCASTS

706, 2019

EP 315: E-A-T with Lily Ray

This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new [...]

506, 2019

EP 314: Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, [...]

2805, 2019

EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site [...]

105, 2019

EP 312: Do Better Work with Max Yoder

It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, [...]

1904, 2019

EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known [...]

1604, 2019

EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that [...]

1004, 2019

EP 309: How to Use Machine Learning for SEO w/Britney Muller

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a [...]

804, 2019

EP 308: How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the [...]

2603, 2019

EP 307: How to Create Effective Case Studies w/Joel Klettke

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study [...]