Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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  • EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer

    EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer

    Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next [...]

  • EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre

    EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre

    We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at [...]

  • EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

    EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

    We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how [...]

  • EP 284: Bullseye Marketing w/Louis Gudema

    EP 284: Bullseye Marketing w/Louis Gudema

    Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using his Bullseye Marketing method. Let's talk about this method and [...]

LATEST PODCASTS

1510, 2018

EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, [...]

910, 2018

EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the [...]

210, 2018

EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she [...]

2409, 2018

EP 284: Bullseye Marketing w/Louis Gudema

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using [...]

1809, 2018

EP 283: An Introduction to Facebook Analytics w/JD Prater

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off [...]

409, 2018

EP 282: The Google Medic Update w/Ruth Burr Reedy

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today [...]

2808, 2018

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth [...]

2108, 2018

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why [...]

1408, 2018

EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way [...]