Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

­
The Edge Of The Web Podcast Series Listen Now
  • EP 328: Long Term Content Marketing with Joe Pulizzi

    EP 328: Long Term Content Marketing with Joe Pulizzi

    Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure [...]

  • EP 327: Marketing SaaS from Scratch with Tim Soulo

    EP 327: Marketing SaaS from Scratch with Tim Soulo

    SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading [...]

  • EP 326: Quora | Riches from Niches with Joe Martinez

    EP 326: Quora | Riches from Niches with Joe Martinez

    What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]

  • EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]

LATEST PODCASTS

810, 2019

EP 328: Long Term Content Marketing with Joe Pulizzi

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively [...]

210, 2019

EP 327: Marketing SaaS from Scratch with Tim Soulo

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the [...]

1709, 2019

EP 326: Quora | Riches from Niches with Joe Martinez

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. [...]

1109, 2019

EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with [...]

609, 2019

EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know [...]

2008, 2019

EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in [...]

1308, 2019

EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web [...]

608, 2019

EP 321: Smart Shopping with Google Ads – With Kirk Williams

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search [...]

2307, 2019

EP 320: Extreme Growth from LinkedIn with Shay Rowbottom

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with [...]