EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Episode 500 - Epic Fails

EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.



  • Bill Hartzer
  • Norm Vogele
  • Bill Hartzer
  • Patrick Stox


  • Barry Adams (7/22 & 28)
  • Tim Schmoyer (8/4 & 11)
  • Dawn Anderson (8/25 & 9/1)
  • Olga Zarzenczna (7/28 & 8/4)

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

Sponsor of EDGE of the Web: AHREFS.com

EDGE of the Web Sponsor: Page One Power

EDGE of the Web Sponsor: Site Strategics


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534 | Images and Local Search with Mike Blumenthal

Mike Blumenthal talks of the value of image optimization for Local Search and gives us his take on the recent Google updates and how they may affect local visibility.

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533 | News from the EDGE | Week of 09.19.2022

Articles from Search Engine Land, Tech Crunch, and Bloomberg this week. Find out what is changing in the world of SEO news from Erin, Mordy, and Jacob!

2009, 2022

532 | Local Search Volatility and Google Accountability

Erin Sparks interviews "Professor Maps," Mike Blumenthal. From take-downs to suspensions- what is in store for the future of Google Business Profile accounts?

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531 | News from the EDGE | Week of 09.12.2022

Good stories from Search Engine Land, Search Engine Journal and Barry. Could only really use two stories out of the six... Find out why!

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530 | The Two Essential Ingredients of SEO w/Michel Fortin

Are you meeting your website visitors on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking?

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529 | News from the EDGE | Week of 9.5.2022

Articles from the Verge, Search Engine Land, and DanTalyor.online as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!

509, 2022

528 | User-First SEO = Helpful Content w/ Michel Fortin

Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.

3108, 2022

527 | News from the EDGE | Week of 8.29.2022

From listening to podcasts on Twitter to considerations of using AI to write your next piece of content. Erin, Mordy and Jacob cover it all.

3108, 2022

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.