Edge of the Web Radio is a weekly, hour-long Internet Marketing program hosted by Erin Sparks from Site Strategics

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EP 338 Transcript | PPC: More Than Meets The ROI with Tim Jensen

By |January 14th, 2020|Transcripts|

  Announcer: 00:01 On this episode of Edge of the Web... Tim Jensen: 00:04 You can go online and search landing page best practices, and you'll get a ton of conflicting advice, where someone might tell you, "Long form pages work the best." "Short form pages work the best." "Have [...]

EP 337 Transcript | EDGE Contributor Series: George Nguyen

By |January 7th, 2020|Transcripts|

  Announcer: 00:01 On this episode of EDGE of the Web. George Nguyen: 00:04 Really finding that sweet spot of where our audience is, what they actually care about, the size of the enterprise that they represent or the agencies that they work for, what kind of toolsets they use. [...]

EP 336 Transcript | Funnel Fixes: Optimizing Your Landing Pages

By |December 10th, 2019|Transcripts|

  Speaker 1: 00:00:01 On this episode of EDGE of the Web. Talia Wolf: 00:00:04 When I started doing conversion optimization I spent a lot of time thinking about how to optimize a page. I changed call to action buttons, I changed headlines, I changed images, and it was really [...]