Covering news from Search Engine Journal and Search Engine Land this week, along with Mordy's article about the Core Algorithm update.

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. We uncovered a relationship of factors that lead us to believe that this is not just another core update!

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.