EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now

428 | News from the EDGE | Week of 6.14.2021

By |June 15th, 2021|News, podcast|

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not [...]

427 | Matching User Intent on Google Search with Mark Traphagen

By |June 14th, 2021|podcast|

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, their overarching goal and how we might be wasting time even talking about them as much as we [...]

426 | News from the EDGE | Week of 6.7.2021

By |June 8th, 2021|News, podcast|

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including:  [00:04:28]  iContact acquires Moz.  We’re saddened by the end of [...]