EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


627 | Leveraging the New Tools in GA4 w/ Matt Holz

By |September 22nd, 2023|Interview, podcast|

Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!

626 | News from the EDGE | Week of 9.18.2023

By |September 20th, 2023|News, podcast|

Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

By |September 18th, 2023|Interview, podcast|

Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.