EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

By |January 9th, 2023|Interview, podcast|

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

559 | News from the EDGE | Week of 01.02.2023

By |January 6th, 2023|News, podcast|

Erin Sparks and Mordy Oberstein explore what 2023 might look like in search and how SEO and content can be impacted by AI chatbots.

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

By |December 31st, 2022|Interview, podcast|

Dan shares a solid content creation perspective, focusing on intent before E-E-A-T.