EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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So far Site Strategics has created 632 blog entries.

437 | News from the EDGE | Week of 7.26.2021

By |July 28th, 2021|News, podcast|

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search [...]

436 | News from the EDGE | Week of 7.19.2021

By |July 20th, 2021|News, podcast|

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

By |July 19th, 2021|Interview, podcast|

The Changing User Behavior and Their Content Needs Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his [...]