Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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So far Site Strategics has created 382 blog entries.

EP 291: Building Reports with Google Data Studio w/Andrew Garberson

By |November 12th, 2018|podcast|

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across [...]

EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

By |November 6th, 2018|podcast|

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media [...]

EP 289: Break the Wheel & Question Best Practices w/Jay Acunzo

By |October 31st, 2018|podcast|

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your business and you don't even know it. Jay Acunzo, the [...]