EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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So far Site Strategics has created 642 blog entries.

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

By |August 16th, 2021|Interview, podcast|

  Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the [...]

440 | News from the EDGE | Week of 8.9.2021

By |August 11th, 2021|News, podcast|

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] [...]

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

By |August 8th, 2021|Interview, podcast|

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on. [00:07:00] What does JD and [...]