Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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So far Site Strategics has created 415 blog entries.

EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

By |March 15th, 2019|podcast|

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the [...]

EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

By |March 12th, 2019|podcast|

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were [...]

The End of Lies, Secrets and Control in Marketing

By |March 9th, 2019|Interview|

The fields of marketing and advertising are constantly changing. Past strategies no longer work as technology races ahead. Customers are buying based on personal values and trust in brands is at a 10-year low. What are marketers supposed to do? Site Strategics CEO Erin Sparks and Digital Media Director Tom [...]