Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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So far Site Strategics has created 438 blog entries.

Starting an Employee Advocacy Program with Glenn Gaudet of GaggleAMP

By |June 24th, 2019|Interview|

When Site Strategics CEO Erin Sparks spoke with special guest Glenn Gaudet, CEO of GaggleAMP, for episode 317 of the award-winning EDGE of the Web podcast, they talked about what’s involved in starting an employee advocacy program for marketing. Here’s what we learned:  00:18:29 Expectations and Getting Started Think about [...]

EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

By |June 18th, 2019|podcast|

How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]

Data, Retargeting, and the Creative Side of Digital Marketing with Susan Wenograd

By |June 18th, 2019|Interview|

When Site Strategics CEO Erin Sparks spoke with special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, for episode 316 of the award-winning EDGE of the Web podcast, main topics included why a focus on DATA is so important as well as upping your game on the CREATIVE side. [...]