EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
Mark Schaefer on AI, emotion, and marketing's future. Why disruption beats dull in today’s noisy digital world.
760 | Social News from the EDGE | Week of 5.12.2025
AI traffic shifts, CTR dodges, and social ad shakeups—Erin and Duncan break it all down in this week’s EDGE of the Web.
759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Unlock heatmap and UX insights with Celeste Gonzalez. Explore SEO strategies, user behavior analysis, and tips for smarter digital marketin
758 | SEL News from the EDGE | Week of 5.5.2025
Google ad inflation, AI search engine showdown, SMX Advanced returns—Danny Goodwin joins to unpack major shifts in digital marketing!
757 | User Behavior from Heatmaps w/ Celeste Gonzalez
Celeste Gonzalez explains how heat maps and user behavior data reveal SEO opportunities and improve UX strategies.
756 | AI/SEO News from the EDGE | Week of 4.21.2025
TikTok ad spend shifts, Google touts Gemini wins, and big lawsuits target AI scraping in this packed episode with Sara Taher.
755 | Google, DMA & Zero-Click
Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.
754 | Local News from the EDGE w/ Darren Shaw | 4.11.25
Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.
753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Discover SEO Week 2025: Join us in New York for the biggest SEO Conference in 2025