EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS

776 | Wil Reynolds: Don’t Do F*cking Listicles
Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.
775 | AI, Authenticity, and SEO with Wil Reynolds
SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.
773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.
772 | Unpacking LLMs.txt with Carolyn Shelby
Discover LLMs.txt with Carolyn Shelby of Yoast. Learn tips for AI content strategy, site optimization, and the future of technical SEO.
771 | SEO News from the EDGE | Week of 9.15.2025
Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?





















