EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2104, 2025
  • Episode 756 with Sara Taher Ai/SEO News

756 | AI/SEO News from the EDGE | Week of 4.21.2025

TikTok ad spend shifts, Google touts Gemini wins, and big lawsuits target AI scraping in this packed episode with Sara Taher.

1704, 2025
  • Google, DMA and Zero-Click with NearMedia

755 | Google, DMA & Zero-Click

Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.

1104, 2025
  • Episode 754 - Local News from the EDGE with Darren Shaw, week of April 11th, 2025

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.

304, 2025
  • SEO Week 2025

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

Discover SEO Week 2025: Join us in New York for the biggest SEO Conference in 2025

204, 2025
  • Google's DMA Compliance with NearMedia

752 | DMA and Google’s Self-Preference: What Local Businesses Need to Know

Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.

2703, 2025
  • 751 | SEO News from the EDGE | Week of 3.24.2025 with Cindy Krum

751 | SEO News from the EDGE | Week of 3.24.2025

Erin Sparks and Cindy Krum discuss Google's AI features, YMYL handling, and an overall dark series of AI challenges in Search.

2403, 2025
  • 750 | Unleashing the Power of Personal Experience in SEO Cyrus Shepard

750 | Unleashing the Power of Personal Experience in SEO

Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.

803, 2025
  • 749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.

503, 2025
  • Episode 748: Paid Ad News from the EDGE | Week of March 3rd, 2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.

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