EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
748 | Paid Ad News from the EDGE | Week of 3.3.2025
Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.
747 | Ethics & Privacy Concerns with AI Writing
Erin Sparks & Michael Lewittes tackle AI privacy, ethics, and content authenticity—are we trading privacy for convenience too quickly?
746 | Social News from the EDGE | Week of 2.17.2025
Duncan Alney joins EDGE to discuss social media trends, Google updates, LinkedIn analytics, and Pinterest’s bold 2025 predictions.
745 | AI and Journalism w/ Michael Lewittes
Explore AI in journalism with Michael Lewittes. Discover challenges, ethical concerns, and how Rankify combats content homogenization.
744 | AI / SEO News from the EDGE | Week of 2.3.2025
AI in SEO News with Sarah Taher. Explore AI's impact, Google's updates, Meta's ads, and navigate evolving digital marketing landscapes.
743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula Mejia
Busy ≠ productive. Paula Mejia of WIX Studio shares insights on balancing content quality & quantity, AI's role, and smart budget allocation in marketing.
742 | SEO News from the EDGE | Week of 1.20.2025
Join Cindy Krum on SEO changes in 2025. Discover insight on LLMs, HubSpot's SEO drop, and more from EDGE of the Web's latest episode!
741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio
Explore enterprise marketing with Paula Mejia from WIX Studio. Learn about tactics, long-term strategies, and balancing performance metrics for success.