EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
764 | Paid Ad News from the EDGE | Week of 6.23.2025
Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.
763 | Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold
Discover audacious marketing with Mark Schaefer. Learn disruptive strategies, AI insights, and how brands can connect in a changing digital world.
762 | SEO News from the EDGE | Week of 6.2.2025
AI Overviews, WordPress drama, and local SEO in flux—Cindy Krum breaks down this week’s digital marketing shakeups.
761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
Mark Schaefer on AI, emotion, and marketing's future. Why disruption beats dull in today’s noisy digital world.
760 | Social News from the EDGE | Week of 5.12.2025
AI traffic shifts, CTR dodges, and social ad shakeups—Erin and Duncan break it all down in this week’s EDGE of the Web.
759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Unlock heatmap and UX insights with Celeste Gonzalez. Explore SEO strategies, user behavior analysis, and tips for smarter digital marketin
758 | SEL News from the EDGE | Week of 5.5.2025
Google ad inflation, AI search engine showdown, SMX Advanced returns—Danny Goodwin joins to unpack major shifts in digital marketing!
757 | User Behavior from Heatmaps w/ Celeste Gonzalez
Celeste Gonzalez explains how heat maps and user behavior data reveal SEO opportunities and improve UX strategies.
756 | AI/SEO News from the EDGE | Week of 4.21.2025
TikTok ad spend shifts, Google touts Gemini wins, and big lawsuits target AI scraping in this packed episode with Sara Taher.