EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
726 | News from the EDGE | Week of 11.11.2024
Weekly digital marketing and AI news: core update impacts, Google Ads breakup scenario, AI tools, and insights on Semrush's Search Engine Land acquisition.
725 | Semrush Acquires Search Engine Land | What’s Next?
EDGE of the Web welcomes Search Engine Land leaders to discuss Semrush's acquisition, SEO strategies, and balancing editorial integrity with growth.
724 | News from the EDGE | Week of 10.28.2024
Mordy’s back on EDGE with hot takes on global AI rollouts, Core Web Vitals, and Google’s stance on inconsistent content quality.
723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller
Britney Muller discusses AI's role in marketing, Google's AI papers, ethical issues, and why human oversight is crucial for responsible tech.
722 | News from the EDGE | Week of 10.21.2024
Recap of Tech SEO Connect with Mark Williams-Cook, plus big news on Semrush's buyout, WordPress controversies, Google leadership, and new AI tools!
721 | Leveraging AI for Social Advertising w/ Akvile Defazio
Erin welcomes Akvile DeFazio to discuss AI in marketing, with tips for small businesses and insights on AI's role in advertising.
720 | Meta AI Advertising w/ Akvile Defazio
Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising.
719 | News from the EDGE | Week of 9.30.2024
Debate (not-really) about WordPress versus WP Engine, Forbes possible manual action and Newsom vetoes AI Regulation
718 | LLMs and “Summarization Engines” w/ Kristine Schachinger
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO.