EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
755 | Google, DMA & Zero-Click
Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.
754 | Local News from the EDGE w/ Darren Shaw | 4.11.25
Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.
753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Discover SEO Week 2025: Join us in New York for the biggest SEO Conference in 2025
752 | DMA and Google’s Self-Preference: What Local Businesses Need to Know
Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.
751 | SEO News from the EDGE | Week of 3.24.2025
Erin Sparks and Cindy Krum discuss Google's AI features, YMYL handling, and an overall dark series of AI challenges in Search.
750 | Unleashing the Power of Personal Experience in SEO
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
748 | Paid Ad News from the EDGE | Week of 3.3.2025
Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.
747 | Ethics & Privacy Concerns with AI Writing
Erin Sparks & Michael Lewittes tackle AI privacy, ethics, and content authenticity—are we trading privacy for convenience too quickly?