EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now
  • 437 | News from the EDGE | Week of 7.26.2021

    437 | News from the EDGE | Week of 7.26.2021

    Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search [...]

  • 436 | News from the EDGE | Week of 7.19.2021

    436 | News from the EDGE | Week of 7.19.2021

    Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]

  • 435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    The Changing User Behavior and Their Content Needs Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his [...]

  • 434 | News from the EDGE | Week of 7.12.2021

    434 | News from the EDGE | Week of 7.12.2021

    In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for [...]

  • 433 | The Agency/Client Relationship with Garrett Sussman

    433 | The Agency/Client Relationship with Garrett Sussman

    What is your Client’s Love Language? Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Garrett Sussman
  • JD Prater
  • Joe Martinez

LATEST PODCASTS

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1506, 2021

428 | News from the EDGE | Week of 6.14.2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not [...]

1406, 2021

427 | Matching User Intent on Google Search with Mark Traphagen

Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training at seoClarity, metrics become pivotal when attempting to rank on Google Search.  [00:04:44] What are some other metrics that should be [...]

806, 2021

426 | News from the EDGE | Week of 6.7.2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including:  [00:04:28]  iContact acquires Moz.  We’re saddened by the end of [...]

506, 2021

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

What are the problems when analyzing and acting on data from an enterprise-level SEO projects.  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives [...]

406, 2021

424 | News from the EDGE: Week of May 31, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including a very interesting jump links on featured snippets that don’t go off of headlines but off of  Google reading and placing relevant references to the passages. There’s [...]

406, 2021

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

Roger Montti shares with the EDGE audience some of his perspective of the more contentious discussions that SEOs are having in the marketplace of ideas.  We dig into what Google is really doing with the SERP and what the challenges are in reporting the larger perspective for the different audiences [...]

2405, 2021

422 | News from the EDGE: Week of May 24, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in [...]

2305, 2021

421 | SEO Publishing and Recent Articles with Roger Montti

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk about how new SEOs can’t be afraid to be challenged, Montti’s perspective on CWV and discuss [...]

1705, 2021

420 | News from the EDGE: Week of May 17, 2021

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has [...]