EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


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1605, 2024
  • Episode 682: Real World E-E-A-T with Michael Lewittes

682 | Real World E-E-A-T w/ Michael Lewittes

Michael Lewittes, CEO of Ranktify, shares his journey from journalism to SEO mastery, optimizing media success from Gossip Cop to Ranktify on EDGE of the Web.

805, 2024
  • Episode 681: News from May 6, 2024

681 | News from the EDGE | Week of 5.6.2024

Join news from the EDGE as Michel Fortin fills in for Mordy! Google's update, antitrust lawsuit, and AI fighter jets shake up the tech world!

705, 2024
  • Episode 680: Authentic AI with Michel Fortin

680 | Authentic AI w/ Michel Fortin

Dive into AI's role in marketing & SEO's evolving role. Gain insights on brand differentiation & user experience optimization with Michel Fortin on EDGE of the Web!

305, 2024
  • Episode 679: News from the week of April 29, 2024

679 | News from the EDGE | Week of 4.29.2024

TikTok fights US forced sale! Google update focuses on quality. Internal woes hit Google. More news in the newsletter!

205, 2024
  • Episode 678: Moore’s Law & the Accelerated Growth of AI with Michel Fortin

678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin

Michel Fortin discusses how AI is changing SEO & what SEOs need to adapt for the future, including augmented reality. Learn from a growth marketing VP!

2404, 2024
  • Episode 677: Fending off Local Attacks with Joy Hawkins

677 | Fending off Local Attacks w/ Joy Hawkins

Join Joy Hawkins on the EDGE of the Web for insights on local SEO tactics, LSAs, videos, AI, and crisis management. Don't miss out!

1604, 2024
  • Episode 676: Getting Tactical with Local SEO with Joy Hawkins

676 | Getting Tactical with Local SEO w/ Joy Hawkins

SEO expert Joy Hawkins joins EDGE to reveal local SEO secrets for dominating niche markets & outranking competition.

1204, 2024
  • Episode 675: News from the week of April 8, 2024

675 | News from the EDGE | Week of 4.8.2024

Google eyes CRM market with $34B HubSpot bid. Fake AI law firms & AI content labeling debated. Tech giants fear China's AI influence in 2024 election. Stay ahead on SEO trends!

1204, 2024
  • Episode 674: Drawing The Line With AI Content with Simon Cox

674 | Drawing The Line With AI Content w/ Simon Cox

Webmaster Simon Cox returns to discuss using artistic principles for SEO. We explore AI-generated imagery's impact on search and how to leverage the human touch for SEO success on The EDGE of the Web.