EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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3101, 2024
  • Episode 657: News from January 29, 2024

657 | News from the EDGE | Week of 1.29.2024

Explore the future of SGE and Google's SEO plans. Stay updated on the latest algorithm hints and news with News from the EDGE podcast

2501, 2024
  • Episode 656: Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Explore AI-driven content creation with Julia McCoy, founder of Content Hacker. Uncover strategies for efficient curation and rapid optimization on the EDGE of the Web!

2301, 2024
  • Episode 655: News from January 22, 2024

655 | News from the EDGE | Week of 1.22.2024

Top SEOs express concern over Google's deteriorating SERP quality. Google responds with massive Search Quality Rater job cuts. In AI news, Zuckerberg aims for AGI, raising questions about AI control.

1801, 2024
  • Episode 654: Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

SEO insights with Todd Friesen, ex-Salesforce & Vimeo. Build a strong team, tackle Google Analytics 4 challenges, and proactively address client concerns.

1601, 2024
  • Episode 653: News from January 15, 2024

653 | News from the EDGE | Week of 1.15.2024

Meet the new transition king, Erin! This Week: Uncover truths about Google bylines, explore Microsoft and Google's AI battle, and enjoy our weekly courses. Join us on the EDGE of the Web!

1201, 2024
  • Episode 652: Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Discover SEO success with ex-Salesforce SEO Director Todd Friesen. Overcome setbacks, unite teams, and unlock career growth secrets on the EDGE of the Web!

301, 2024
  • Episode 651: News from January 1, 2024

651 | News from the EDGE | Week of 1.1.2024

Kick off 2024 with the latest in SEO and marketing news! Explore Facebook's cookieless move and Google's end to cookies. Stay ahead on the EDGE of the Web for a successful year ahead!

2812, 2023
  • Episode 650: News from December 25th, 2023

650 | News from the EDGE | Week of 12.25.2023

It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.

2112, 2023
  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!