EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Marie Haynes
  • Dan Shure
  • Cindy Krum
  • Kevin Indig
  • Glenn Gabe


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1702, 2023

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

Internal linking is often discussed & implemented by SEOs, but with little strategic considerations. Erin Sparks and Cyrus Shepard explore this and more on EDGE

1602, 2023

569 | News from the EDGE | Week of 2.13.2023

This week Erin Sparks welcomes guest co-host Mike King to explore all things in the news about SEO, AI, search engine chatbots, and more on the EDGE!

1002, 2023

568 | The Google Farmer and our Crop w/Cyrus Shepard

Google’s writing its own content now and Cyrus Shepard and Erin Sparks discuss its SEO implications today and into the future on the EDGE.

802, 2023

567 | News from the EDGE | Week of 2.6.2023

Is Google going after ChatGPT? Are judges not writing briefs using AI? Are you willing to spend $1000 to be verified on Twitter? That and more on #EDGEnews.

3101, 2023

566 | News from the EDGE | Week of 1.30.2023

Articles from Search Engine Land, Search Engine Roundtable, and Kevin Indig. Jacob and Mordy give their take on the news this week!

2801, 2023

565 | PAAs and Rich Snippets with Mark Williams-Cook

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.

2001, 2023

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

1801, 2023

563 | News from the EDGE | Week of 1.17.2023

Join Erin Sparks and Mordy Oberstein for EDGE of the Web News episode 563 while they explore ChatGPT, AI Content and SEO.

1401, 2023

562 | How Google Has Learned with Voice Search w/ Cindy Crum

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?