EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
Upcoming Guests:
- Garrett Sussman
- JD Prater
- Joe Martinez
LATEST PODCASTS
438 | News from the EDGE | Week of 8.2.2021
Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [...]
437 | News from the EDGE | Week of 7.26.2021
Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search [...]
436 | News from the EDGE | Week of 7.19.2021
Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]
435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman
[00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [00:11:12] The evolving nature of the target: Google. A completely different paradigm. [00:13:58] Supplementing your in-house [...]
434 | News from the EDGE | Week of 7.12.2021
In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for [...]
433 | The Agency/Client Relationship with Garrett Sussman
What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [00:11:12] The evolving nature of the target: Google. A completely [...]
432 | News from the EDGE | Week of 7.5.2021
On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry of prior updates throughout June [00:14:57] How long does Mueller [...]
431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski
Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry. Understanding The Future of Google By incorporating language models, such as [...]
430 | News from the EDGE | Week of 6.21.2021
While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] Study asserts a ton of Google’s ad traffic is coming [...]