EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


Background graphic
1508, 2023

617 | News from the EDGE | Week of 8.14.2023

Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!

1508, 2023

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Dive into the evolving world of SEO with special guest Sarah McDowell, as she shares insights, battles impostor syndrome, and discusses work-life balance.

1008, 2023

615 | News from the EDGE | Week of 8.7.2023

Stay updated with the latest in tech and SEO! Moz unveils Brand Authority Metric, Google's AI training shift, Nvidia's new chip, and more. Tune in to News from the EDGE!

808, 2023

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

The road ahead with AI might be a bumpy one. Find out what Dr. Pete Meyers, marketing scientist at Moz, has to say about the future of SEOs amongst the AI revolution.

308, 2023

613 | News from the EDGE | Week of 7.31.2023

Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.

208, 2023

612 | Navigating Generative AI w/ Dr. Pete Meyers

What does marketing scientist Dr. Pete Meyers think about Google and Generative AI, or SGE? What should site owners be working on as SGE moves from testing to possible future permeance?

2507, 2023

611 | News from the EDGE | Week of 7.24.2023

Twitter has lost it’s wings with a massive rebrand to “X”. Google promotes brand trust on the SERP with updates on the misrepresentation policy. Also, is Apple making moves in the AI space?

2407, 2023

610 | Google Generative AI w/ Glenn Gabe

The current state of the SEO industry and Google SGE. Glenn Gabe gives real-life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself!

1807, 2023

609 | News from the EDGE | Week of 7.17.2023

Has there been a decline in ChatGPT satisfaction, could AI be getting dumber? What about Search Generative Experience? Does anyone want to experience it anymore?