EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

­

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

Background graphic
2310, 2024
  • Episode 721: Leveraging AI for Social Advertising with Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

Erin welcomes Akvile DeFazio to discuss AI in marketing, with tips for small businesses and insights on AI's role in advertising.

910, 2024
  • Akvila DeFazio - Meta AI Advertising

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising.

410, 2024
  • 719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Debate (not-really) about WordPress versus WP Engine, Forbes possible manual action and Newsom vetoes AI Regulation

410, 2024
  • 718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and “Summarization Engines” w/ Kristine Schachinger

Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO.

2709, 2024
  • EDGE of the Web Episode 717

717 | News from the EDGE | Week of 9.23.2024

Breaking down Google's latest ad moves, indexing API updates, AI's role in fake music profits, and the debate on AI-human dialogue. Stay informed!

2509, 2024
  • AI Overviews with Anastasia Kotsiubynska

716 | Insights from SE Ranking’s AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies.

2009, 2024
  • Episode 715: News from the EDGE from the Week of September 16th, 2024

715 | News from the EDGE | Week of 9.16.2024

Breaking down Google's latest ad moves, indexing API updates, AI's role in fake music profits, and the debate on AI-human dialogue. Stay informed!

1809, 2024
  • Episode 714: Navboost Ranking Signals with Kristine Schachinger

714 | Navboost Ranking Signals w/ Kristine Schachinger

Kristine Schachinger discusses Google's leaked documents and their impact on SEO, covering user engagement, click signals, and ranking algorithms.

1109, 2024
  • Episode 713: News from the EDGE - Week of September 9, 2024

713 | News from the EDGE | Week of 9.9.2024

Stay updated on digital trends: Google phases out eCPC, Meta tightens data rules, and DOJ files another antitrust case against Google.

X