EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

The Edge Of The Web Podcast Series Listen Now

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Darren Shaw
  • Devin Nash
  • Joe Martinez and Michelle Morgan
  • Eli Schwartz
  • Glenn Gabe


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2007, 2021

436 | News from the EDGE | Week of 7.19.2021

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]

1907, 2021

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [00:11:07] Areas to avoid for first-time clients doing the User [...]

1407, 2021

434 | News from the EDGE | Week of 7.12.2021

In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for [...]

1207, 2021

433 | The Agency/Client Relationship with Garrett Sussman

What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs.  The challenges of the industry [00:11:12] The evolving nature of the target: Google.  A completely [...]

607, 2021

432 | News from the EDGE | Week of 7.5.2021

On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry of prior updates throughout June [00:14:57] How long does Mueller [...]

607, 2021

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]

2206, 2021

430 | News from the EDGE | Week of 6.21.2021

While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] Study asserts a ton of Google’s ad traffic is coming [...]

2206, 2021

429 | Search Ontology & Language Models with Bill Slawski

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his site, SEO by the Sea. Having worked with a [...]

1506, 2021

428 | News from the EDGE | Week of 6.14.2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not [...]