EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

­
The Edge Of The Web Podcast Series Listen Now
  • 437 | News from the EDGE | Week of 7.26.2021

    437 | News from the EDGE | Week of 7.26.2021

    Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search [...]

  • 436 | News from the EDGE | Week of 7.19.2021

    436 | News from the EDGE | Week of 7.19.2021

    Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]

  • 435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    The Changing User Behavior and Their Content Needs Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his [...]

  • 434 | News from the EDGE | Week of 7.12.2021

    434 | News from the EDGE | Week of 7.12.2021

    In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for [...]

  • 433 | The Agency/Client Relationship with Garrett Sussman

    433 | The Agency/Client Relationship with Garrett Sussman

    What is your Client’s Love Language? Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Garrett Sussman
  • JD Prater
  • Joe Martinez

LATEST PODCASTS

Background graphic
1204, 2021

410 | News from the EDGE: Week of April 12, 2021

Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including updates to Google’s algorithm and Search Console. Oh, and Google may be in more legal trouble for giving favor to their own ads over [...]

1204, 2021

409 | Community Narratives with Carolyn Lyden of Search Engine Lan‪d‬

For episode 409 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about how she got into SEO and what she’s bringing to her new roles. [...]

504, 2021

408 | News from the EDGE: Week of April 5, 2021

  Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including Google showing competitors in knowledge panels (WHAT?!) and expanding on how core web vitals will affect rankings, as well as new enhancements in [...]

504, 2021

407 | Content Reuse with Ashley Segura of TopHatContent

For episode 407 of the award-winning EDGE of the Web podcast our special guest was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about how to repurpose and reuse content. Here’s what we learned: 00:03:28 Content Reuse: The What and Why Ashley explained [...]

2903, 2021

406 | News from the EDGE: Week of March 29, 2021

  Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart some fascinating digital marketing and SEO headlines this week, including the SEMrush IPO, hotel property promotion ads on Google, and a sharp increase in “zero-click” Google searches in 2020. Get the [...]

2903, 2021

405 | Content Marketing Research and Business Goals with Ashley Segura

Our special guest for episode 405 of the award-winning EDGE of the Web podcast was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about recent developments in content marketing and how to make the most of content. Here’s what we learned:  [00:03:13] Ashley [...]

2403, 2021

404 | The EDGE of the Web 404 Page Awards Show

Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, host the first-ever EDGE 404 Awards! It will be the last one as well, since there will only be one EDGE episode 404. With a little help from our panel of judges, including Lily [...]

2203, 2021

403 | SEO Testing Methodologies with Kevin Indig

  For episode 403 of the award-winning EDGE of the Web podcast we continued a conversation with special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about the scientific methodology and mindset necessary for SEO improvements as Google evolves. Here’s what we learned:  00:03:50 [...]

1503, 2021

402 | News from the EDGE: Week of March 15, 2021

In addition to three important Google-related news headlines, Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, announce a Twitter contest to choose the best 404 pages in time for next week’s news, which will be episode 404! And no, the price is [...]