EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Episode 500 - Epic Fails

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Bil Hartzer (7/7)
  • Marie Haynes (7/14 & 21)
  • Olga Zarzenczna (7/28 & 8/4)
  • Tim Schmoyer (8/11 & 18)
  • Dawn Anderson (8/25 & 9/1)
  • Barry Adams (9/8 & 9/15)


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803, 2022

484 | News from the EDGE | Week of 3.7.2022

Digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and Danny Goodwin.

203, 2022

483 | News from the EDGE | Week of 2.28.2022

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.

2402, 2022

482 | News from the EDGE | Week of 2.21.2022

Erin, Mordy, and Jacob dive into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count.

2302, 2022

481 | SEO SaaS Technology Growth with Mitul Gandhi and Mark Traphagan

How does seoClarity use what they learn from their clients to deliver best services. We're talking to Mitul Gandhi and Mark Traphagen, seoClarity today on the EDGE.

1502, 2022

480 | News from the EDGE | Week of 2.14.2022

Erin, Mordy, and Jacob discuss visibility of local news sites, Bing to help get millions of new visitors via PubHub, and is code to text ratio helping rank factor on this week's news podcast.

1502, 2022

479 | Using Consumer Product Experience as a North Star for SEO with Eli Schwartz

Learn from Eli Schawartz, some key points on how to acquire that valuable knowledge of customer needs and experiences by tried and true methodology.

902, 2022

478 | News from the EDGE | Week of 2.7.2022

Erin, Mordy, and Jacob celebrate the 10 years EDGE of the Web has been making podcasts. This week's digital marketing news is from Barry Schwartz, Roger Montti and Kirk Williams.

902, 2022

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz, author of "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy," joins Erin Sparks on EDGE of the Web to talk about philosophical change in SEO.

302, 2022

476 | News from the EDGE | Week of 1.31.2022

Great stories from Danny Goodwin from SEL, Brock Cooper from SEJ, George Nguyen from SEL, and Roger Montii from SEJ.