EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


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906, 2023

599 | Relevant and Significant Schema w/ Daniel K. Cheung

Daniel K. Cheung is here to discuss his recent embarkment into the proliferate world of schema. Discussions of Nested Schema, Semantic SEO, and Entity Maps!

606, 2023

598 | News from the EDGE | Week of 6.5.2023

Articles from The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. Tons of AI up in here, and more to come next week!

106, 2023

597 | News from the EDGE | Week of 5.29.2023

Exciting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Plus the latest news from Google, with some interesting forecasting for what Google could evolve into by 2033.

3005, 2023

596 | Validating and Building your Schema w/Martha van Berkel

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating schema as well as her suggested approach to updating your existing schema.

2605, 2023

595 | News from the EDGE | Week of 5.22.2023

Another search engine hopeful bites the dust - Judith Lewis joins the EDGE team this week to jump into the SEO and AI news of the week.

2005, 2023

594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel

Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.

1705, 2023

593 | News from the EDGE | Week of 5.15.2023

Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.

1205, 2023

592 | Indexability with Google w/ Areej AbuAli

Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.

905, 2023

591 | News from the EDGE | Week of 5.8.2023

There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!