EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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212, 2023
  • Episode 644: Delving Into GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.

2711, 2023
  • Episode 644: News from November 20th, 2023

643 | News from the EDGE | Week of 11.20.2023

Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.

2011, 2023
  • 642 | Future of SEO BrightonSEO US

642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!

The EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO US conference in beautiful San Diego! How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?

1411, 2023
  • Episode 641: News from November 13th, 2023

641 | News from the EDGE | Week of 11.13.2023

Stay ahead in digital marketing with the latest on Google's updates, Meta-Amazon collaboration, and AI advancements. Discover key SEO strategies, tech innovations, and legal insights from the EDGE of the Web.

411, 2023
  • 640 | Optimizing a Headless CMS w/ Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

Optimize your headless CMS with Sanity.io and SEO consultant Lidia Infante. Learn how to map out your knowledge field, avoid pitfalls, and break free of traditional CMS shackles. Listen now on The EDGE of The Web!

111, 2023
  • Episode 639: News Flash with Jason Barnard

639 | NEWS FLASH w/ Jason Barnard

Join Jason Barnard and the team as they unpack major changes in the Google Knowledge Graph, including a 30% growth in 'person' entity types and Google's new ways of comprehending writers.

3110, 2023
  • Episode 638: News from October 30th, 2023

638 | News from the EDGE | Week of 10.30.2023

Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.

2610, 2023
  • 637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!

2410, 2023
  • Episode 636: News from October 23rd, 2023

636 | News from the EDGE | Week of 10.23.2023

Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.