EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS

606 | International Culture, Diversification & SEO w/ Gemma Houghton
What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?
605 | News from the EDGE | Week of 7.3.2023
Joining the show this week is Toronto-based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry.
604 | News from the EDGE | Week of 06.26.2023
AI warnings from Gary Illyes, news from Google about things new and gone…And a study shows that developers are TRAINING AI by using AI to train AI.
603 | International SEO w/ Gemma Houghton
Gemma Houghton joins the EDGE to discuss the differences of Internationalization and Globalization associated to SEO.
602 | News from the EDGE | Week of 06.19.2023
New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!
601 | Advanced Structured Data Tips from Daniel K. Cheung
Daniel K. Cheung is here to discuss his deep apprehension with Structured Data. Discussions of Nested Schema, Referencing, Links, and Validation.
600 | News from the EDGE | Week of 6.12.2023
New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!
599 | Relevant and Significant Schema w/ Daniel K. Cheung
Daniel K. Cheung is here to discuss his recent embarkment into the proliferate world of schema. Discussions of Nested Schema, Semantic SEO, and Entity Maps!