EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
623 | Navigating the World of Generative Search w/ Natalie Arney
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
622 | News from the EDGE | Week of 9.4.2023
Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!
621 | Unleashing the Power of AI in SEO w/ Sara Taher
Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!
620 | Building a Strong Entity Strategy w/ Sara Taher
Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.
619 | News from the EDGE | Week of 8.21.2023
Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!
618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell
Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.
617 | News from the EDGE | Week of 8.14.2023
Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!
616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety
Dive into the evolving world of SEO with special guest Sarah McDowell, as she shares insights, battles impostor syndrome, and discusses work-life balance.
615 | News from the EDGE | Week of 8.7.2023
Stay updated with the latest in tech and SEO! Moz unveils Brand Authority Metric, Google's AI training shift, Nvidia's new chip, and more. Tune in to News from the EDGE!