EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
UPCOMING INTERVIEWS
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
LATEST PODCASTS
522 | News from the EDGE | Week of 8.8.2022
Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!
521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer
We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.
520 | News from the EDGE | Week of 08.01.2022
This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!
519 | What You Didn’t Know in News SEO w/ Barry Adams
What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?
518 | News from the EDGE | Week of 07.25.2022
Covering articles from Search Engine Journal, Content Marketing Institute, and always some Barry love. Learn about how much money is going to ads on click-bait websites, and look into what makes a "thought leader"
517 | News Publishing SEO with Barry Adams
What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?
516 | News from the EDGE | Week of 07.18.2022
Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!
515 | Where Has Google’s Data Gone? w/ Patrick Stox
Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks!
514 | News from the EDGE | Week of 07.11.2022
Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy. Join us as we dive into articles from Search Engine Land and Search Engine Roundtable.