EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


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308, 2023
  • Episode 613: News from July 31st, 2023

613 | News from the EDGE | Week of 7.31.2023

Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.

208, 2023
  • Dr. Pete Meyers - EDGE Episode 612 Featured Image

612 | Navigating Generative AI w/ Dr. Pete Meyers

What does marketing scientist Dr. Pete Meyers think about Google and Generative AI, or SGE? What should site owners be working on as SGE moves from testing to possible future permeance?

2507, 2023
  • Episode 611: News from July 24th, 2023

611 | News from the EDGE | Week of 7.24.2023

Twitter has lost it’s wings with a massive rebrand to “X”. Google promotes brand trust on the SERP with updates on the misrepresentation policy. Also, is Apple making moves in the AI space?

2407, 2023
  • Glenn Gabe - EDGE Episode 610 Featured Image

610 | Google Generative AI w/ Glenn Gabe

The current state of the SEO industry and Google SGE. Glenn Gabe gives real-life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself!

1807, 2023
  • Episode 609: News from July 17th, 2023

609 | News from the EDGE | Week of 7.17.2023

Has there been a decline in ChatGPT satisfaction, could AI be getting dumber? What about Search Generative Experience? Does anyone want to experience it anymore?

1407, 2023
  • Glenn Gabe - EDGE Episode 608 Featured Image

608 | Tracking the SERP Features w/ Glenn Gabe

Glenn Gabe has over 27 years of experience in SEO, and is a key educator in the field. He shares his insights on how to stay ahead of the curve in SEO.

1207, 2023
  • Episode 607: News from July 10th, 2023

607 | News from the EDGE | Week of 7.10.2023

Major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, AI just got a little more terrifying.

1007, 2023
  • Gemma Houghton - EDGE Episode 606 Featured Image

606 | International Culture, Diversification & SEO w/ Gemma Houghton

What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?

707, 2023
  • Episode 605: News from July 3rd, 2023

605 | News from the EDGE | Week of 7.3.2023

Joining the show this week is Toronto-based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry.