EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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1404, 2023
  • Brodie Clark EDGE Episode 585 Featured Image

585 | SERP Snippets Over Time w/ Brodie Clark

Join SEO consultant Brodie Clark & host Erin Sparks as they explore Google's rich snippets, knowledge graph & the impact of AI in the SERP on EDGEtalk!

1304, 2023
  • Episode 584: News from April 10th, 2023

584 | News from the EDGE | Week of 4.10.2023

Discover the latest digital marketing news on the EDGE! Will Facebook launch ZuckBot for AI chat? What's Google's Quality Raters' take on Bard?

604, 2023
  • Greg Finn EDGE Episode 583 Featured Image

583 | AI and Paid Media w/ Greg Finn

Join Erin Sparks & Greg Finn as they discuss the AI’s current and future impact on paid advertising on the latest episode of EDGEtalk!

404, 2023
  • Episode 582: News from April 3rd, 2023

582 | News from the EDGE | Week of 4.03.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks discuss Google, Bing, Elon Musk and more!

3003, 2023
  • Greg Finn EDGE Episode 581 Featured Image

581 | Google – The Disingenuous Trickster? with Greg Finn

Join Erin Sparks & Greg Finn as they discuss the state of Google's support for paid advertising and the rising cost per lead in the latest episode of EDGEtalk!

2903, 2023
  • Episode 580: News from March 27th, 2023

580 | News from the EDGE | Week of 3.27.2023

Join the EDGEnews podcast as Mordy Oberstein and Jacob Mann discuss Bard, TikTok, local search, Bing Chat, and more!

2303, 2023
  • Chris Long EDGE Episode 579 Featured Image

579 | Offensive vs. Defensive SEO w/ Chris Long

Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.

1603, 2023
  • Chris Long EDGE Episode 578 Featured Image

578 | What Does Expertise Look Like in the Eyes of Google?

Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.

1403, 2023
  • Episode 577: News from March 13th, 2023

577 | News from the EDGE | Week of 3.13.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!