594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel
Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.
593 | News from the EDGE | Week of 5.15.2023
Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.
592 | Indexability with Google w/ Areej AbuAli
Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.
591 | News from the EDGE | Week of 5.8.2023
There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!
590 | News from the EDGE | Week of 5.1.2023
GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!
EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
513 | SEO Audits & Domain Name Protection with Bill Hartzer
Bill Hartzer: SEO veteran and speaker, joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better.
512 | News from the EDGE | Week of 07.04.2022
Lots to cover this week: Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.
511 | Inbound Marketing is a Romance w/ Norm Vogele
Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.
510 | News from the EDGE | Week of 06.27.2022
Is there potential for monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels.
509 | News from the EDGE | Week of 6.20.2022
Covering stories from Search Engine Land and Search Engine Roundtable, plus discussions about the concept of podcast processing on the search engine's side of things.
508 | News from the EDGE | Week of 6.13.2022
Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience.
507 | Optimization of the Brand SERP and Avoiding Mistakes
Jason Barnard, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.
506 | News from the EDGE | Week of 6.6.2022
Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads.
505 | Are Brand SERPS an SEO Ranking Factor?
Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode.