EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


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907, 2022

513 | SEO Audits & Domain Name Protection with Bill Hartzer

Bill Hartzer: SEO veteran and speaker, joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better.

407, 2022

512 | News from the EDGE | Week of 07.04.2022

Lots to cover this week: Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.

2906, 2022

511 | Inbound Marketing is a Romance w/ Norm Vogele

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.

2706, 2022

510 | News from the EDGE | Week of 06.27.2022

Is there potential for monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels.

2006, 2022

509 | News from the EDGE | Week of 6.20.2022

Covering stories from Search Engine Land and Search Engine Roundtable, plus discussions about the concept of podcast processing on the search engine's side of things.

1506, 2022

508 | News from the EDGE | Week of 6.13.2022

Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience.

1406, 2022

507 | Optimization of the Brand SERP and Avoiding Mistakes

Jason Barnard, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.

906, 2022

506 | News from the EDGE | Week of 6.6.2022

Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads.

506, 2022

505 | Are Brand SERPS an SEO Ranking Factor?

Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode.