EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
UPCOMING INTERVIEWS
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
LATEST PODCASTS
527 | News from the EDGE | Week of 8.29.2022
From listening to podcasts on Twitter to considerations of using AI to write your next piece of content. Erin, Mordy and Jacob cover it all.
526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?
Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.
525 | News from the EDGE | Week of 8.22.2022
Google's Helpful Content update is upon us. Listen in as Erin, Mordy, and Jacob discuss the update and the anticipated fallout of SEOs and content creators everywhere.
524 | The Evolution of Google Updates w/ Dawn Anderson
What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.
523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer
What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.
522 | News from the EDGE | Week of 8.8.2022
Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!
521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer
We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.
520 | News from the EDGE | Week of 08.01.2022
This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!
519 | What You Didn’t Know in News SEO w/ Barry Adams
What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?