673 | News from the EDGE | Week of 4.1.2024

April Fools

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash – Google greenlights Microsoft’s 53% acquisition, handing over a majority stake to Bill and the crew.

Did we get ya? Happy April Fools from all of us at EDGE of the Web!

This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn’t happening in SEO right here on the EDGE!

News from the EDGE:

• [00:07:16] Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit
• [00:09:24] YouTube Asks Creators: Hold Onto Your Videos!
• [00:15:40]
  EDGE of the Web Sponsor: Site Strategics
• [00:18:23] Small Website Tweaks Might Not Move the Google Search Needle

AI Blitz:

• [00:20:29] Google still has not announced a launch date for SGE
• [00:26:21] Google starts testing AI overviews from SGE in main Google search interface
• [00:26:40] OpenAI just unveiled Voice Engine

AI Tools:

• [00:29:28] Delfiny AI – Talk to AI Marketing Assistant for Your Digital Ads
• [00:30:47]
  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:32:08] SEOs, Please Don’t Remove Contact Us & About Us Pages
• [00:35:43] Google: Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version Of That Site