EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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565 | PAAs and Rich Snippets with Mark Williams-Cook

By |January 28th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

By |January 20th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

562 | How Google Has Learned with Voice Search w/ Cindy Crum

By |January 14th, 2023|Interview, podcast|

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?