EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

The Edge Of The Web Podcast Series Listen Now

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

By |July 19th, 2021|Interview, podcast|

The Changing User Behavior and Their Content Needs Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his [...]

433 | The Agency/Client Relationship with Garrett Sussman

By |July 12th, 2021|Interview, podcast|

What is your Client’s Love Language? Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is [...]

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

By |July 6th, 2021|Interview, podcast|

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]