It’s all too easy in today’s fast-paced digital marketing environment to lose site of the distinction between marketing and advertising, to get wrapped up in the latest developments at Google, to focus on metrics and measures instead of the core goals they’re meant to quantify. Our special guest for episode [...]

When host Erin Sparks spoke with special guest Aleyda Solis, Founder of Orainti, for episode 332 of the award-winning EDGE of the Web podcast, they talked about achieving maximum growth by starting with doing SEO audits the right way. Here’s what we learned:  00:28:18 The SEO Audit Report as a [...]

When host Erin Sparks spoke with special guest Bill Sebald, Founder of Greenlane Marketing, for episode 331 of the award-winning EDGE of the Web podcast, they talked about what makes for better SEO reporting to clients of all types. Here’s what we learned:  00:29:22 Integrity in SEO Reports Your SEO [...]