Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

The Edge Of The Web Podcast Series Listen Now

Data, Retargeting, and the Creative Side of Digital Marketing with Susan Wenograd

By |June 18th, 2019|Interview|

When Site Strategics CEO Erin Sparks spoke with special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, for episode 316 of the award-winning EDGE of the Web podcast, main topics included why a focus on DATA is so important as well as upping your game on the CREATIVE side. [...]

Learning How to E-A-T at Google’s Table with Lily Ray

By |June 7th, 2019|Interview|

Lily Ray, SEO Director at Path Interactive, keeps a close watch on the ever-changing world of SEO, and especially when it comes to keeping up with changes related to E-A-T: Expertise, authoritativeness and Trustworthiness – increasingly important standards Google is using to make sure websites are presenting accurate information. She [...]

Making Sense of Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|Interview|

Ginny Marvin, Editor-in-Chief for Third Door Media spoke with Site Strategics CEO Erin Sparks about automation and machine learning in digital marketing and SEO during episode 314 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:16:44 Leveraging Automation and Machine Learning in SEO One question that [...]