662 | Local SEO and Google SGE w/ Greg Gifford

Gearing Up for SGE

Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It’s time to master your SEO at a local level this week on the EDGE of the Web!

Key Segments:

• [00:03:13] Introducing Greg Gifford
• [00:06:08] Challenges and Myths of Local SEO
• [00:14:25]
  EDGE of the Web Sponsor: Site Strategics
• [00:14:59] Issues with the Google Appeal Process
• [00:19:04] Flaws in Google Business Profile
• [00:33:17] When are we going to see Google SGE?
• [00:45:37]
  EDGE of the Web Sponsor: Wix
• [00:46:47] What Does the Spike in Organic Traffic Loss Tell Us?