EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Episode 500 - Epic Fails

528 | User-First SEO = Helpful Content w/ Michel Fortin

By |September 5th, 2022|Interview, podcast|

Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

By |August 31st, 2022|Interview, podcast|

Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.

524 | The Evolution of Google Updates w/ Dawn Anderson

By |August 20th, 2022|Interview, podcast|

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.