EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


620 | Building a Strong Entity Strategy w/ Sara Taher

By |August 26th, 2023|Interview, podcast|

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell

By |August 21st, 2023|Interview, podcast|

Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

By |August 15th, 2023|Interview, podcast|

Dive into the evolving world of SEO with special guest Sarah McDowell, as she shares insights, battles impostor syndrome, and discusses work-life balance.