EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

By |July 6th, 2021|Interview, podcast|

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]

429 | Search Ontology & Language Models with Bill Slawski

By |June 22nd, 2021|Interview, podcast|

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his site, SEO by the Sea. Having worked with a [...]

427 | Matching User Intent on Google Search with Mark Traphagen

By |June 14th, 2021|Interview, podcast|

Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training at seoClarity, metrics become pivotal when attempting to rank on Google Search.  [00:04:44] What are some other metrics that should be [...]