EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


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1002, 2023
  • Cyrus Shepard EDGE Episode 568 Featured Image

568 | The Google Farmer and our Crop w/Cyrus Shepard

Google’s writing its own content now and Cyrus Shepard and Erin Sparks discuss its SEO implications today and into the future on the EDGE.

802, 2023
  • Episode 567: News from February 6th, 2023

567 | News from the EDGE | Week of 2.6.2023

Is Google going after ChatGPT? Are judges not writing briefs using AI? Are you willing to spend $1000 to be verified on Twitter? That and more on #EDGEnews.

3101, 2023
  • Episode 566: News from January 30th, 2023

566 | News from the EDGE | Week of 1.30.2023

Articles from Search Engine Land, Search Engine Roundtable, and Kevin Indig. Jacob and Mordy give their take on the news this week!

2801, 2023
  • Mark Williams-Cook EDGE Episode 565 Featured Image

565 | PAAs and Rich Snippets with Mark Williams-Cook

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.

2001, 2023
  • Mark Williams-Cook EDGE Episode 564 Featured Image

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

1801, 2023
  • Episode 563: News from January 16th, 2023

563 | News from the EDGE | Week of 1.17.2023

Join Erin Sparks and Mordy Oberstein for EDGE of the Web News episode 563 while they explore ChatGPT, AI Content and SEO.

1401, 2023
  • Cindy Krum EDGE Episode 562 Featured Image

562 | How Google Has Learned with Voice Search w/ Cindy Krum

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?

1101, 2023
  • Episode 561: News from January 9th, 2023

561 | News from the EDGE | Week of 1.9.2023

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week.

901, 2023
  • Cindy Krum EDGE Episode 560 Featured Image

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.