Optimizing Consumer Data
Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.
Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.
The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web!
- [00:02:58] Introducing Elizabeth Marsten
- [00:04:12] Who are Key Influencers in Retail Media?
- [00:06:38] Understanding the High Intent Consumer
- [00:11:22]
- [00:13:19] How Can You Predict Consumer Purchasing?
- [00:16:42] Demonstrating Products in Real Time With Livestream Shopping
- [00:21:10]
- [00:22:13] Data Privacy and Surveillance Moving Forward
- [00:25:40] Implications of Targeting Consumers Based on Highly Personal Data
- [00:29:37] Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?
- [00:31:33]
- [00:33:10] Are We Going To Lose Third-Party Cookie Access?
- [00:34:14] Final Pro Tip From Elizabeth Marsten
