EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

By |December 21st, 2023|Interview, podcast|

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

By |December 18th, 2023|Interview, podcast|

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

  • Episode 641: News from November 13th, 2023

641 | News from the EDGE | Week of 11.13.2023

By |November 14th, 2023|News, podcast|

Stay ahead in digital marketing with the latest on Google's updates, Meta-Amazon collaboration, and AI advancements. Discover key SEO strategies, tech innovations, and legal insights from the EDGE of the Web.